This year, Levi's is telling the world to 'Go Forth' and 'Dress With a Purpose' with their Go Forth campaign. The one minute commercial focuses on various young adults in different occupations getting dressed with a purpose. Every morning they would put on their Levi's (from the Fall/Winter 2012 collection) before heading out the door to go to work, all while the new mantra 'You're going to be great' is echoing in the background. Levi's conducted a global research which suggested that young adults believe it is up to them to make a positive influence on the world, hence 'getting dressed with a purpose'. I think this commercial is awesome - styling, direction, message, everything! Need to go out and get me self some Levi's now!
Tuesday 28 August 2012
LEVI'S GETS DRESSED WITH A PURPOSE.
This year, Levi's is telling the world to 'Go Forth' and 'Dress With a Purpose' with their Go Forth campaign. The one minute commercial focuses on various young adults in different occupations getting dressed with a purpose. Every morning they would put on their Levi's (from the Fall/Winter 2012 collection) before heading out the door to go to work, all while the new mantra 'You're going to be great' is echoing in the background. Levi's conducted a global research which suggested that young adults believe it is up to them to make a positive influence on the world, hence 'getting dressed with a purpose'. I think this commercial is awesome - styling, direction, message, everything! Need to go out and get me self some Levi's now!
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